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News posts from: January, 2016

Will “Pinking and Shrinking” work for Millennials?

Apparently, women are looking for “intuitive controls”, “simple interfaces” and the like in their passenger cars. That’s all very well: as with many innovations nominally undertaken for a particular market segment, the technology and ideas are usually sensible and might just appeal to all of us!

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Leaders: are you ensuring your people behave in the right way?

I hope the industry’s leaders are self-aware enough to recognise that they have the single most important part to play in creating cultures where we can be honest about mistakes, manage them and learn from them. Only they can set the tone for that.

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