01962 392150 | hello@ennisco.com
01962 392150 | hello@ennisco.com

OEM Start-up

Investment Case Study

Project requirement

This engineering and technology focused start-up business with a portfolio of innovative products, needed to re-define its go-to-market model and secure the next round of funding to take advantage of opportunities in the changing smart energy ecosystem. 

Our methodology

  • Re-defined the sales and distribution model in preparation for scaling up
  • Identified and listed market opportunities for verticals, and vehicle manufacturers
  • Market intelligence to enable market-led strategy
  • Identified other funding opportunities and enabled through government projects
  • Developed international strategy, prioritising market entry
  • Product Roadmap – including diversification into new sectors,
  • Providing access to new opportunities

The outcome

Market

Start: Domestic and business location electric vehicle charging for cars and LCVs, initially UK but with global ambition

End: Global domestic and business location EV charging for cars and LCVs, prioritised based on market insight and opportunity

Accessing the smart energy ecosystem with bi-directional charging, including software as a service

Customers

Start: EV installers, buying EV chargers, re-selling to installers and direct to end customers with a non-exclusive agreement.

End: Direct sales of EV chargers to OEM, commercial property developers, facility management, landlords, SMEs and charities and leisure facilities.

People

Start: Strong engineering and product development, limited commercial focus and resources.

End: Strategy to develop the commercial team aligned with the market, product development and business roadmap, defining skills and timeline when required.

Full-time product manager appointed

Commercial

Start: Meet the perceived market demand for EV chargers through installers, scaling up as required, alongside early-stage R&D innovation, aiming for next stage funding.

End: Defined the vision and business plan to hit an achievable market share of identified verticals through multiple routes to market beyond installers. Opportunities costed with volumes and revenue forecasts. Roadmap to broaden portfolio as energy market evolves.

  • Defined a vision (through extensive market research) linked to a business plan presenting the full spectrum of opportunities in different verticals, with defined target customers and proposition to engage.

  • Developed and delivered operational systems including access to funding, partnerships and connecting the supply chain end to end with customers.

  • Identified 50,000 targeted sales opportunities in six sectors with propositions to engage and secure.

  • The company has now achieved a successful exit to a global buyer.

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