Ennis & Co are delighted to announce that Paul Shoesmith, former Brand Director of Auto Trader and Publishing Director of Haymarket’s PistonHeads, has joined as a new Associate of the business, as of 30th July 2020.
Paul has worked in the digital automotive marketplace for 21 years, having initially been headhunted as the first senior commercial hire at the then start up, Autotrader.co.uk. He then went on to become a key member of the senior management team at Auto Trader for 15 years before joining Haymarket Automotive, working on its market-leading What Car?, PistonHeads and Autocar brands. Career highlights include growing Auto Trader’s revenues as Sales Director from around £250,000 a year to approaching £200m, and client numbers from a few hundred to 11,000, he then continued to drive growth in the subsequent roles of Trade Product Director and Brand Director.
Paul has a wealth of experience over a wide range of disciplines covering digital transformation and revenue growth, e-commerce, strategic planning, product development and user experience, monetisation and optimisation.
Lynda Ennis, Founder and Director of Ennis & Co, said: “It has been an exciting time for Ennis & Co, despite 2020 being a rather strange year, and welcoming Paul as an Associate has really transformed the dynamic of the company. His commercial-focus within automotive and strong knowledge and understanding of the market is robust and he’s truly passionate about sharing this to help businesses thrive. His energy is most welcomed at Ennis & Co and we’re all very much looking forward to working with him.”
Paul is well-regarded as a strong and effective communicator, standing out for being passionate about providing pragmatic solutions for businesses to enhance their user experiences and to enable the monetisation of audiences to increase revenue.
On joining Ennis & Co as a new Associate, Paul said: “Lynda and the team have carved a real niche as specialists in their field and to be a part of what they’re trying to achieve within automotive is an exciting new venture for me. Automotive is, and always has been, a true passion of mine and I’m looking forward to helping provide solutions for organisations within the sector – particularly during this extremely transformative period.”
Find out more about Paul’s profile by visiting: https://ennisco.com/personnel/paul-shoesmith/
